The COVID-19 global pandemic and resulting economic downturn has caused momentous human and financial disruption, fundamentally changing how we live and work. In the world of work, the crisis has accelerated unprecedented transformation as organisations respond to the pandemic. We've seen innovation, collaboration and an integration of functions as teams pull together to enable business operations. In today's turbulent environment of organizations, change has become synonymous with standard business practices, as long- term organizational ends have to be reformulated on an ongoing basis. The crisis has altered work traditions and paradigms and has propelled us to accept vast changes to the way we work, at great speed. New work practices which may previously have taken years to embed, such as mass homeworking and digital working, have been implemented into practice in a matter of weeks. Irrespective of the size or type of firm or organization, the case for considering whether change is necessary has never been stronger; and all the indications are that this factor is going to be of quite crucial importance for the future if an organization is to survive and remain competitive. Doing business and managing change make effective communication a critical success factor needed to create a common understanding of what the organization is trying to achieve in the marketplace. With reference to the above scenario, explain the following: a) b) Leaders of change need to communicate the necessity of change by clearly expressing why the change is needed and how it will be realized. Employees want to understand the big picture context and the path ahead. The crisis of Covid-19 is changing business, describe internal and external forces for change in organization. Provide a related example. (20 marks) Although the change is important for company stability, briefly explain why some organizations still do not change against pressure? (20 marks) (Total: 40 marks)