Desert Paradise Landscape Design and Maintenance designs, instalts, and maintains residential landscapes. They are a slowly growing business in the rapidly growing Phoenix metropolitan area. The company is organized as shown in Figure 1 below. The eompany has about 26 full-time employees and oceasionally hires part-time workers during rush periods. The Marketing and Sales team is responsible for getting new business. The Design team develops custont landscape plans for new and remodel projects. The installation department is made up of two 4 -person crews. The Landscape Maintenance department includes four 2 -person teams that currently service about 70 lawns each week. The workload varies with seasonal changes. The Equipenent Maintenance team does general vehicle, equipment, and tools maintenance. The Administration department handles payroll, schectuling, accounting, ordering materials, etc. Figure 1- Desert Paradise, LLC. Organization Desert Paradise has seen modest growth and has been profitable over the past three years, but the owner is dissatistied. He believes the company does not fully understand its customers (remember Voice of the Customer and QFD?). He. believes the internal processes are not well understood and are ineffieient (remember copa?). He believes these two issues are stitling the company's ability to take advantage of the growth opportunities. Assume you are the newly hired general manager. The owner has asked you to figure out whether his impressions are correct then make recommendations for changes. You and the owner agreed on the following Desert Paradise LLC. vision/strategy statement: Desert Paradise LLC. strives to enrich the hives of Arizona homeowners by helping them create a personal space that gives them pleasure for many years. We design and maintain beautifud enchuring landscaping that is aiso cost effective and low maintenance. During the first three months on the job, you were able to confirm that the Desert Paradise team does understand their marketplace and their customers. You also tound that several of the key business processes are in disarray, some processes that should exist, do not. Some processes exist but are flawed or not being consistently followed. 6. Congratu:ations! Your proposed balanced scorecard (the tilled in Figure 1 above) was approved by the owner and by the engloyees w-w with one exception. Bloth the owner's and the employees asked for the same change. Review your completed Figure 1. Imagine what change the ewner and employees may have had requested, Describe it and exptain why they may have wanted the change. Do yod anree with them? Why or why not? 6. It is new uee gear later. Veur halaaced seerecard has beea helpiul. Ver ieam has sreatcd a few aew precssss and inmpreced sceeral ethers. The businese is rapidily bigh. Hei jou are ner yat salisfied, Vos are cenvinced the hasineve ceuld be even mare secessiful, se y 6 decide to de a beschmarkias wedy is find best industy practices. Refer be ithe 4-phase preweviplanninge caltecting, analyeing, ailaptian) K.xplaie which methed of beechmarkisg werms mint spprepriate. 7. The owacr kowns nothing abeet bcocimarkieg and wiaher yea wash wead mare time trying le cul romth. Write a hrief coplaaatian fo the ewher ta beip him understand nhy this asslynracek.