1. Analyze the environment of the hotel, using marketing mix and SWOT. It is essential you assess the impact of the marketing environment. 2. Apply your knowledge of the marketing mix to at least two services based on the marketing environment. Ensure you cover each area of the marketing mix and outline of the importance the marketing mix to the company you choose in which they operate. 3. Based upon your above finding conduct a detailed analysis of the services strategies. 4. Evaluate the marketing plan and develop based on the result of the market.