Market Concepts WELF Transcript ye ply chain e projections hares 0 yce case stu.... analysis drivers revenue a... d misses pints and Appl... move shar... iz 11 12 3 KNOWLEDGE CHECK When an analyst is looking at a company for the first time, which of the following four activities does he do first? HAROU maut Sizes the market or markets in which the company sells Calculates the company's market share or market shares Defines the industry or industries in which the company operates Estimates the breakdown of the company's cost base