Ford Motor Company: Basic Financial Ratios
1. How would you describe Ford’s comparative performance and financial position? Examine Ford’s financial ratios. What does each ratio tell you about Ford’s financial status? (Hint: you may discuss in terms of liquidity, efficiency, leverage, growth, profitability, etc.) 2. As a current stockholder, which elements of financial performance (from Q1) do you think are the most important to you? 3. Suppose you were John Smith back in Jan 2018, would you buy more, continue to hold, or sell the Ford