Tremblay
Products, Inc., of Quebec City, has the option of (a) proceeding immediately with production of a new top-of-the-line stereo TV that has just completed prototype testing or (b) having the value analysis
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team complete a study. If Ed Lusk, VP for operations, proceeds with the existing prototype (option a), the firm can expect sales to be
85,000
units at
$530
each, with a probability of
0.57
and a
0.43
probability of
80,000
at
$530.
If, however, he uses the value analysis team (option b), the firm expects sales of
80,000
units at
$750,
with a probability of
0.61
and a
0.39
probability of
60,000
units at
$750.
Value analysis, at a cost of
$95,000,
is only used in option b. Which option has the highest expected monetary value (EMV)?
Part 2
The EMV for option a is
$enter your response here
and the EMV for option b is
$enter your response here.
Therefore, option
▼
a
b
has the highest expected monetary value.
(Enter
your responses as
integers.