What is your group's awareness set, evoked set, inert set, and inept set for the following?
a) Motorbikes b) Energy drinks c) Banking d) Jewelries e) Coffee f) Laptop computers g) Restaurants
In what ways do you think your sets will differ from those of the average Vietnamese? Why?
2) Have a look at Table 15-2 "Marketing Strategies Based on Information Search Patterns" (Mothersbaugh, 2020, p. 555).
For each strategy find a local Vietnamese brand that appears to be following that strategy (6 in total).
a) Justify your selection.
b) Describe in detail how it is implementing the strategy. c) Suggest recommendations to enhance their marketing strategy.