A flower shop has always relied upon advertising and word of mouth to market its products to final customers. However, since covid lockdowns and stay at homes, the marketing team has to quickly begin a direct and digital marketing campaign consisting of a company website, email to current customers and an online catalogue. Which of the following would the team expect to gain as a result of implementing this direct marketing plan? a.A wealth of information about competitors and their products b. The ability to learn more about their customers and tailor offerings to fit their needs c. A higher cost-per-contact that could prove to be more cost effective than advertising in mass media d. The ability to increase the range of products the company offers e. More control over customers' interactions with the company