Planet Ark is an Australian not-for-profit foundation established in 1992. They promote a range of recycling initiatives with the goal of environmental protection in line with their vision of a world where people live in balance with nature, and do not pollute the environment. To help further their agenda, Planet Ark hired you, a recent marketing graduate to help them promote recycling. In doing so, they seek to change behaviours of various Australians. So far, the change has been rather slow and Planet Ark would like for you to help them in this area.
Explain to Planet Ark the stages/levels of behaviour change, and how they could utilize this knowledge to encourage recycling. Make sure to provide examples for how each stage/level could be addressed by Planet Ark.

Q&A Education