What, in your own words, are ethics, and how does a consideration of ethics impact marketing decisions? - Describe in your own words what "global" means and how it relates to marketing. - How is the concept of social responsibility impacting marketing today? In your answer, be sure to define social responsibility in your own words. - There are six elements of the macroenvironment: physical environment, sociocultural environment, demographic environment (the book lists this under sociocultural, but it is different enough to be considered its own element), political and legal environment, economic and competítive environment, and science and technology environment. Why is it important to understand and consider these elements when engaging in marketing planning?