I need to create a new ad campaign for Nike's existing product (I chose) Nike kids shoes.
1st need to begin writing a rough draft of your Final Course Project Section-II Objectives of the campaign. Every campaign has objectives-what is this campaign going to do? Will it increase sales? Introducea new product? Enter a new market? You must list a describe a minimum of 3 campaign objectives-remember this is based on the campaign-not the objectives of the product or company.
2nd need to write a rough draft of III-Identification of Target Market for the product have chosen for this campaign. You need to identify a primary and a secondary market. Remember this is the target market for this campaign which should align with the target market of the company or product. Be sure to include detailed information on all segmentation variables. A target market cannot be "everybody" or "anybody" that uses that type of product. Refer to STP strategies discussed in the textbook and all required reading articles. Make sure to view the videos as well