Questions are based on Chapter 7 - Levi Strauss & Co. (p. 196, hardback). Cant post text for copyrighted purposes.
1. Based on the regional integration changes underway in these areas, and on your understanding of the business implications of regional integration, what should LS do? (In answering, think in terms of LS’s major value chain activities, especially production and marketing.) 2. What are the pros and cons to LS of producing and marketing its apparel on a regional basis, as opposed to a national or global basis? Justify your answer.