Ques- Provide a one or 2 paragraph summary of the key learnings you gained from conducting the industry research. What have you learned from this assignment?
Elements of competency Performance Criteria Question Performance Levels Completely achieved Achieved Average Unachieved Completely unachieved Explain the benefits of Customer Relationship Management tools Describe how CRM provides integrated assistance across channel Explain how CRM facilitates individual marketing messages Student provides complete understandi ng of the CRM and CRM tools explaining in detail each component and how it will be applied. 100-91 % Student provides complete understandi ng of the CRM and CRM tools explaining in detail each component. 90-81 % Student provides an understandi ng of the CRM and CRM tools explaining each component. 80-65 % Student provides an understandin g of the CRM and CRM tools 64-55 % Student does not provide complete understandi ng of the CRM and CRM tools 54 -0 % LePetomane Personal Care Products and Von Shtupp Spas Case Hedley Lamarr was recently hired into an entry level sales role with LePetomane Personal Care Products (LPCP). LePetomane is a manufacturer of personal care appliances (not cosmetics) including hair dryers, curling irons, facial cleaning aids, steam moisturizers and many others. LPCP supplies both the professional market and the consumer market with their wide range of products. Their equipment ranges in price from budget (or value) priced models to high end high quality "professional" models. LePetomane is now launching a new line of "ultra-energy efficient", environmentally-friendly, professionally targeted products. These products consume 50% less energy and are made from recycled materials. LePetomane also offers a lifetime "take-back" program, where they will take the appliance back after its useful service life is over (approximately 10 years) and they will dismantle and 100% recycle all components of their products for reuse in new products. Hedley was hired after a more senior salesperson, Olson Johnson, retired after a long and successful career in the industry. Hedley was assigned her first sales account: Von Shtupp Spas Inc. (VSSI). VSSI was one of Johnson's few career disappointments, after many years of trying Johnson was never able get a sale at this account. VSSI operates a chain of spas and beauty treatment facilities across Canada in almost all major and minor cities. The venue sizes range from 493 smaller traditional hair and manicure style salons to 18 larger full "day spa" type locations, marketed to consumers as "Rock Ridge Spas" that offer similar services to the salons, plus additional services like massage, mud baths, holistic healing and wellness programs and more. The salons and spas cater primarily to professional working women who want beautiful results at a reasonable price and in the case of the spas, want to be luxuriously pampered while there. As a recent Ontario college graduate, Hedley was well schooled in the importance of understanding customers and the factors that can affect their buying decisions. Based on what she's learned in Johnson's files, she believes that the timing may be right to target VSSI for a sole source supplier contract,supplying them with the entire range of professional products they might use. This may be upwards of $5 million in the first year and additional ongoing sales after that. Prior to contacting VSSI, Hedley is planning on conducting internet research on the beauty industry in Canada to help her better understand some of the factors external to VSSI and that may be influencing them and may affect their purchases of personal care appliances in the future.