1、"In your opinion, is brand management important to a business?" Why?
2、"Some of the marketing campaigns you've encountered are considered best." Why?
3、A new customer requires a marketing strategy on-the-spot, how would you create it to satisfy the customer?
4、 "Negative feedback about your company on social media could be detrimental." How would you handle the episode as the brand manager?
5、From the perspective of brand management what marketing metrics would you value most and why?