Company Spotify:
How does the company boost profitability by entering new markets across the world?
Is this a global industry? Why?
Elaborate on the global forces (cost reduction/local responsiveness) the company is facing in the international market. Are they strong or weak? Why?
What is your company’s global strategy? (Use Barlett and Ghoshal Matric) ?
Based on the advantages and disadvantages of this global strategy, provide BOD/CEO with two international level strategy suggestions.