1 Define the term consumer buyer behaviour and discuss the model of consumer behaviour?
2 Discuss the factors influencing Consumer behaviour; as these forms buyer’s characteristics and influences how he or she perceives and react to stimuli.
3 Name and describe the types of consumer buying behaviour. Which one would most likely be involved in the purchase of a mobile phone purchase?
4 Explain the stages of the consumer buyer decision process and describe a situation how you or your family went through this process to make a recent purchase decision?
5 What is cognitive dissonance? Given an example and discuss.
6 Discuss and apply the buyer decision process to your own personal buying behaviour and discuss this in class
Answers will vary but must include: Need recognition/ Information search/Evaluation of Alternatives/ Purchase decision / Post-purchase behaviour