Why do you think it is important for JCF Health and Fitness employees to share the same mission as Wilson? (Be sure to reflect on what the book says regarding Mission).
How do you think the goals of JCF sets them apart from other companies?
What do you think Wilson can do to use an entrepreneurial mindset to grow his company?
What skill sets do you think Wilson exhibits most and why? Technical expertise? Conceptual skills? Analytical skills? Human Relation skills? Explain your answer in detail.