Strategic social marketing campaign components about POVERTY
* Priority Audience Segment
Identify a segment and discuss how the campaign content could be modified to meet the specific needs of the segment. Elaborate why or how the suggested modification for customization is important to assure the success of the campaign.
* Desired Behaviors
Audience Insights: Barriers, Desired Benefits
The focus towards the public behavior change. What behavior you intend to change.
* Marketing Intervention Tools to Help Citizen Behavior Change:
o Product Strategies
o Price Strategies
o Place Strategies
o Promotional Strategies