For this assignment, please go to a store. Go to the aisle with toothpaste. Then research the following:
*Observe how many types/brands of toothpaste are available.
*Select one brand (Colgate, AquaFresh, Crest, etc). Determine how many "types" of toothpaste they offer. This assignment will be easier if you select a brand that offers various types of toothpaste.
Once you have completed your selection, please respond to the following questions: (be sure to use the required format)
1. How many different types of Packaging did you find? Please be specific with a description of each. The details are important!!
2. Who, do you think, is the consumer that they attempting to purchase each type? Be as detailed as possible with your description of the consumer. Provide specific reasons why you select each type of customer.
3. As you complete this assignment, respond to this: After the labeling, packaging, various flavorings, color, style----what is the basic reason most people buy toothpaste????
4. What do you think the "moral" is of the assignment?