Chandler is a successful business owner who studies research regarding the underlying values that drive consumers toward certain products and services and away from others. When he asked his marketing team​ "Why is it important to understand consumer​ trends?" there were several different responses. Which one is​ correct?
A. Companies need very little lead time to launch new products.
B. If a company aligns with a dominant​ value, it will have a better chance of success.
C. All marketing efforts should focus on brands or styles that are in vogue today.
D. Real values​ don't change, so​ today's styles will create​ tomorrow's trends.
E. Consumer trends are​ erratic, so analysts focus on repeat purchases rather than trends.