Mr Kedodo is an entrepreneur in Malaysia who is running his own chocolate manufacturing in the Selangor state, Malaysia. His chocolate manufacturing is gaining a well-known and accepted brand name under "CHOKEDO". He is having some twenty-six suppliers across Selangor which also covers Wilayah Persekutuan and Putrajaya. He is an Indian Muslim and all his suppliers were experience in selling his chocolates. Started from 18 th March 2020 he is facing tremendous challenges for his twenty-six suppliers caused by the Covid 19 pandemic which government announced the Movement Control Order (MCO), Recovery Movement Control Order (RMCO) then Enhanced Movement Control Order (EMCO) between March until October 2020. He is considering for modifying his chocolate manufacturing business operations include online order and delivery. However, he is lacking the understanding of the business model on online order and home delivery. You are Mr Kedodo good friend and knowing you are graduated from undergraduate degree of entrepreneurship; he is seeking your assistance to advise him on the feasibility of undergoing his business idea and concepton online order and home delivery.
Q1. Introduction
Q2. Chocolate Industry in Malaysia
Q3. Covid19 Pandemic (Advantageous to move forward on online business)
Q4. Application of market/ industry typologies
Q5. Market Size definitions
Q6. Competitors analysis
Q7. Porter’s five forces analysis
Q.8 SWOT analysis