1. Use our discussion on competitive dynamics to identify one competitor that is Loblaw’s closest rival and provide justification for your choice
2. . Use the VRIO analysis to identify Loblaw’s resources and capabilities (you don’t need to provide an assessment on each item of your list (5 marks). Use your answers from Q1 and VRIO analysis and our discussion on diversification, please provide one recommendation as to how Loblaw should compete against the rival you identified in Q1