1. List and briefly explain the four broad strategies areas that make up the selling process. (answer in bullet points.)
2. A friend of yours has invented a unique and useful new product. This friend is a fashion designer by profession and understands very little about marketing and selling this new product. She does understand, however, that "Nothing happens until someone sells the products". She has asked you to describe three general factors that need to be considered when you market a product. Make an outline of what you will say. (minimum 2 paragraphs please)
3. Describe the meaning of nonverbal messages. Why should salespeople be concern about these messages. (answer in bulllet points)
4. What are two common ways salespeople add value to the product they sell. Support your responses with one example for each. (answer in complete sentences)
5. How is our self-concept formed? Why is a positive self-concept so important in personal selling. ( 2 paragraphs in complete sentences.)