Safeway and QFC are competing for local business in Renton, WA. Safeway advertised that its wheat bread had 50% fewer calories than a competing QFC brand. In fact, QFC bread has the exact same amount of calories as Safeway's bread because they were produced by the same third party bread company and sold under two separate names. Safeway's conduct: Group of answer choices does not violate the Lanham Act because comparative ads are exempt from the law. does not violate the Lanham Act because Safeway did not act with actual malice. violates the Lanham Act. does not violate the Lanham Act because of the First Amendment freedom of speech.