According to the elaboration likelihood model (ELM), which of the following is true of the central route? a. People are more likely to change their minds when their decisions are based on central processing. b. People choose the central route to process information that they perceive as important. c. The central route integrates the rhetorical strategies of ethos and pathos. d. The central route relies on a quick evaluation of the speaker's competence.

Q&A Education